Joracarsil

Specializing in the manufacture of trimmings, Joracarsil is a dynamic company attentive to the needs of the textile sector, always mindful of the importance of pursuing sustainable steps toward long-term success. Based in Vila Frescainha S. Pedro (Barcelos) since 1987, Joracarsil is a **family business** founded by João Rodrigues Figueiredo, who, drawing on his extensive experience in the textile industry, embarked on a project designed to last for decades, growing gradually and sustainably. Today, 32 years after its founding, the second generation—represented by Carla and João Figueiredo—is at the helm, striving daily to provide differentiation and the highest level of service in a highly competitive sector. While primarily focused on the production of trimmings, Joracarsil is equipped to meet a wide range of requests and challenges within the textile industry. The company develops items and accessories—from ribbons and elastics to cords—for diverse sectors including textiles, footwear, and home textiles. The notable **flexibility** and market awareness that characterize the company reflect only part of its story. As João Figueiredo (the founder’s son) emphasizes, the passage of time has brought significant changes in the textile industry, requiring Joracarsil to adopt a **new approach** to consolidate its role. The company proudly claims to have “no competitors,” instead working with several industry peers in a **partnership model**. This philosophy of collaboration extends to suppliers and clients, helping make the family business a trusted player guided by the highest standards of efficiency and commitment. “Our strategy has always been to give the client no reason to leave us,” says João Figueiredo. Alongside the company’s long-standing commitment to quality, investments have been made not to pursue unchecked growth but through **expanding machinery, enhancing infrastructure, and investing in employees**, costs offset by entering new market segments. Recognition as a **PME Excelência** underscores the successful path the company has followed. A critical factor in this success is the daily dedication of a **motivated team** of 20 employees. João Figueiredo stresses that the “secret” behind the impressive results lies in **involving people and recognizing their work**. The youthful composition of the team ensures flexibility and adaptability to new technologies and manufacturing processes. Looking ahead, Joracarsil aims to continue consolidating its trajectory and the wise management passed down by João Rodrigues Figueiredo, anticipating emerging trends and challenges. In other words, the company’s future will be guided by the principles of **family, partnerships, and success**, reinforcing its market role and demonstrating the persistence and perseverance embedded in its DNA.